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Ingenuity During COVID-19: Innovative Approaches to Production

Host

Jillian Gibbs

APR

Panelist

Steve Ross

Allstate

Panelist

Heather Bell

Coca-Cola

Panelist

Sarah Traverso

Coca-Cola

Panelist

Christine Lindemann

Google

Panelist

Meritxell Guitart

Dragon’s Group

COVID-19 has made a tremendous impact on marketers, and the need for efficiency is greater than ever. We are seeing more marketers supplement their in-house capabilities in order to be more agile and creative, and scale appropriately. This panel of experts discusses how COVID-19 has emphasized the need to balance in-house operations with external creative resources.

DOWNLOADABLE RESOURCES

MORE VIRTUAL TOWN SQUARES

COVID-19 Production Resources

To stay ahead of COVID-19 restrictions, APR developed crucial resources - like a Shooting Location Tracker and Global Industry Reports - for Advertisers to use for free.

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