Advertising Production Resources

Virtual Town Squares

THE FULL LIBRARY

VTS 01

Ingenuity During COVID-19: Innovative Approaches to Production

04/01/20

VTS 02

Sourcing Images & Footage
During COVID-19

04/15/20

VTS 03

Shooting Live Action with Restrictions During COVID-19

04/29/20

VTS 04

Impact of COVID19 on Marketers In-House Content Creation

05/20/20

VTS 05

COVID Doesn’t Care: Resuming Live Action Production

06/17/20

VTS 06

MarTech’s Influence on Content Creation: Now More than Ever?

07/14/20

VTS 07

The Art & Science of Activating
Live Events During COVID

08/05/20

VTS 08

Don’t be a nOOb! How To Leverage Content Creation for a Gaming Audience

08/20/20

Ingenuity During COVID-19:
Innovative Approaches to Production

Host

Jillian Gibbs

APR

Panelist

Lisa Mehling

Chelsea Pictures

Panelist

Myles Peacock

Creative Drive

Panelist

Wesley ter Haar

MediaMonks

APR Virtual Town Square – Ingenuity During COVID-19: Innovative Approaches to Production from April 1, 2020. Our panelists include Lisa Mehling of Chelsea Pictures, Myles Peacock of Creative Drive, and Wesley ter Haar of MediaMonks, moderated by APR Founder & CEO, Jillian Gibbs.

Additional Assets 

Sourcing Images & Footage During COVID-19

Host

Jillian Gibbs

APR

Panelist

Analisa Goodin

Catch&Release

Panelist

Mathew Gingrich

Getty Images

Panelist

Robin Finlay & Adam Vorhees

TheVorhees

APR Virtual Town Square – Sourcing Images & Footage During COVID-19: from April 9, 2020. Industry experts from the production side share timely insights on how to produce content during a time when we can’t stand up large productions.

Additional Assets 

Shooting Live Action with Restrictions
During COVID-19

Host

Jillian Gibbs

APR

Panelist

Chris Dorne

Vimby

Panelist

Lucas Piazza

QuickFrame

Panelist

Todd Wiseman

Hayden5

APR’s Virtual Town Square from April 29, 2020: overcoming challenges to shooting live-action video during COVID-19. Our three panelists, Chris Dorne from Vimby, Lucas Piazza from QuickFrame, and Todd Wiseman from Hayden5, discuss shooting with a minimal footprint, virtual production management, low-cost production networks, drop-kits, and other solutions.

Additional Assets 

Impact of COVID-19 on Marketers In-House Content Creation

Host

Jillian Gibbs

APR

Panelist

Steve Ross

Allstate

Panelist

Heather Bell

The Coca-Cola Company

Panelist

Sarah Traverso

The Coca-Cola Company

Panelist

Christine Lindemann

Google

Panelist

Meritxell Guitart

Dragon’s Group

COVID-19 has made a tremendous impact on marketers, and the need for efficiency is greater than ever. We are seeing more marketers supplement their in-house capabilities in order to be more agile and creative, and scale appropriately. During this Virtual Town Square, we are joined by panelists from Google, Allstate, The Coca-Cola Company, and Dragons Group to discuss how COVID-19 has emphasized the need to balance in-house operations with external creative resources.

Additional Assets 

COVID Doesn’t Care: Resuming Live Action Production

Host

Jillian Gibbs

CEO & Founder

APR

Panelist

Sue DeLopez

Managing Director

APR

Panelist

Alan Sadler

Director of Production

APR

Panelist

Anne Marie Lasher

Brand Executive Producer

APR

Panelist

Brent Perlman

Brand Executive Producer

APR

Panelist

Gaytana Carrino

Brand Executive Producer

APR

Panelist

Ron Hacohen

Brand Executive Producer

APR

Additional Assets 

APRCo VTS 04 Pitch Deck

APR's 2020 Content Creation Trends

MarTech’s Influence on Content Creation:
Now More than Ever?

Host

Jared Yeater

APR

Co-Host

Paul Mildren

Neon

Panelist

Rachel Calomeni

Numerator

Panelist

James Booth

Scoota

Panelist

Mark Lemmons

Shotzr

Following the events of 2020, will MarTech be the differentiator between brands that thrive with their content vs. those that fail in the post COVID era?
 
This Virtual Town Square from July 14, 2020 explores the need for brands to have a MarTech vision that syncs with consumers’ rapidly evolving behaviors and future-proofs against similar events & market changes. Expert panelists from Neon, Numerator, Scoota, and Shotzr  discuss how DAM/DCO, production/content creation tools, and data have helped brands be more agile, quick to market, and produce more compelling content.

Additional Assets 

COVID-19 Production Resources

Here’s where you can find all of our COVID-19 resources created for our global client-partners, made available for public-use. Live-updated Shooting-Location Trackers, Market Research, Global Trends, & more.

Ask Our Experts

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