How to Improve Your DE+I Efforts
in Creative Content Production
Host
Tony Marden
APR
Host
Jillian Gibbs
APR
Panelist
Adele B Wilson
Streetlights
Panelist
Pamala Buzick
Free the Work
Panelist
Tabitha Mason-Elliott
Bark Bark & AICP
Panelist
Greg Smith
The TEAM Companies
APR’s Virtual Town Square (VTS) from Nov 18, 2020 about improving your DE&I efforts in production. Our esteemed panelists, Adele B Wilson (Streetlights), Greg Smith (The TEAM Companies) Pamala Buzick (Free the Work), and Tabitha Mason-Elliott (Bark Bark & AICP) talk about their programs, resources, and tools in the production supply chain to support these goals. Brands, agencies, and the industry at large will learn how to intentionally and proactively include diverse crew and talent in all phases of production.
Additional Assets

The Art & Science of Activating
Live Events During COVID
Co-Host
Matt Hintze
APR
Host
Jillian Gibbs
APR
Panelist
Dr. Ali Khan
Epidemiologist
Panelist
Cindy Dababneh
McDonald’s Corporation
Panelist
Kenny Underwood
Make It Blue Collective
Panelist
Steve Lemon
Event Safety Alliance
During our VTS #7, APR brings together experts to discuss the impact of COVID-19 on live events and the unique public health implications for their successful execution.
We are pleased to be joined by Dr. Ali Khan, Dean of the College of Public Health at the University of Nebraska, former Assistant Surgeon General, and former Sr. Director at the Centers for Disease Control (CDC), Cindy Dababneh, Executive Producer at the McDonald’s Corporation, Steve Lemon, Board Member of the Event Safety Alliance, and Kenny Underwood, Owner of Cheeky Rascal Productions and Associate at The Make It Blue Collective.
The panelists discuss how to safely use personnel and resources, challenges and considerations that may impact the live event industry, and what the future may hold for brands, eager fans, festival-goers and audiences as they look for reassurances that their favorite events can resume safely.
Additional Assets



Don’t be a nOOb! How To Leverage Content Creation for a Gaming Audience
Co-Host
Jared Yeater
APR
Host
Jillian Gibbs
APR
Panelist
Darren Glover
VaynerSports
Panelist
Jonathon Troughton
Frameplay
Panelist
SallyAnn Houghton
Epic Games
Join APR for VTS #8 as our industry panel including Darren Glover, Director, Sales & Marketing, from VaynerSports, Jonathon Troughton, Founder & CEO of Frameplay, and SallyAnn Houghton from Epic Games, Innovation Labs discuss how brands produce content for an interactive gaming audience, and how the events of 2020 have shaped the opportunity for marketers to leverage gaming technology.
Additional Assets


Creative and Production Ingenuity: A Diverse and Unique Perspective
Host
Sue De Lopez
APR
Co-Host
Jillian Gibbs
APR
Panelist
Lewis Williams
Burrel Communications
Panelist
Luis Miguel Messianu
Alma
Panelist
Gustavo Lauría
We Believers
Panelist
Senta Singerland
Invisible Creatives
We were joined by a panel of prominent industry leaders from Burrell Communications, Alma, Círculo Creativo USA, We Believers, and Invisible Creatives who showcased the unique approach of diverse advertising agencies and creators.
Additional Assets


COVID-19 Production Resources
Here’s where you can find all of our COVID-19 resources created for our global client-partners, made available for public-use. Live-updated Shooting-Location Trackers, Market Research, Global Trends, & more.
Ask Our Experts
Our Subject Matter Experts are here to help you navigate the uncertainties of Production during COVID-19. Whether it’s insurance coverages, shooting locations, or budgeting concerns – we can help.
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